The new spot is the first phase of the marketing and advertising launch for the Grand Cherokee, which arrives in showrooms later this month.
"With this new campaign, the Jeep brand celebrates the best of American manufacturing and engineering," Mike Manley, President and CEO - Jeep Brand, said. "The new Grand Cherokee marketing and advertising campaign has been carefully designed to communicate the Jeep brand's commitment to American craftsmanship, the return of personal pride and dedication to producing a vehicle that is truly well-made and beautifully designed."
The creative campaign was developed by Portland, Ore.-based Wieden+Kennedy and delivers a new tagline for the Jeep brand - "The things we make, make us."
The new tagline represents the return of American craftsmanship and quality, as well as the energy, focus and commitment that goes in to each new Jeep-branded vehicle, especially the all-new Grand Cherokee.
"The Jeep Grand Cherokee advertising campaign reminisces upon a time when America was known for its craftsmanship and there was a sense of personal pride in creating a quality product," Oliver Francois, Lead Executive for Marketing, said "Chrysler Group has made a radical change in the way it functions and creates products and, it is very apparent in the 2011 Jeep Grand Cherokee. The campaign is the company's way of making it clear to our current and potential customers that we have that personal pride back and we are creating quality products. The entire company is excited about this vehicle and we want to share that excitement with everyone."
The second phase of the marketing and advertising campaign, scheduled to launch this summer, will begin to introduce the features and highlights of the vehicle.
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